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Reference: Mierop, A., Bret, A., Yzerbyt, V., Dumas, R., & Corneille, O. (2019). Evaluative influences of CS-US pairings are non-reciprocal. Social Psychological Bulletin, 14(1), 1-16. Link.
George Clooney should not be afraid to be presented with Nespresso. Affective influences in Evaluative Conditioning are non-reciprocal
